The MyLand Seal makes tub time learning time. The seal and character have special powers that create a unique, intuitive play environment. The seamless integration of technology and play allows the seal's internal light to be magically controlled by interaction with the character. Through play, exploration and trial and error children learn that the floating seal glows in varying intensity, from a soft glow to a brighter effect, depending on what the character does. The character is the key, it turns the toy on and off so there's no need for an on/off switch. And the toy will turn itself off automatically after a period of inactivity, saving the battery for future play. MyLand is intuitive tech that needs no instructions. It's a natural, accessible and organic experience that encourages open-ended play using imagination, exploration and storytelling. It's hands-on discovery; timeless, classic play with the transparent integration of technology into a unique, enriching adventure. It is play that inspires a sense of wonder and discovery while developing an early understanding of cause and effect, action/reaction and basic reasoning. Kid O Toys, the leader in contemporary developmental and educational toys, makes learning look like child's play. Dedicated to child enrichment through toys that promote and nurture creativity and discovery, we make toys that are designed to delight and engineered to endure. Toys with open-ended play that engage young minds, set imaginations free and celebrate a child's innate brilliance. At Kid O, safety is paramount. Always PVC, phthalate, BPA and lead free, our toys are tested by independent laboratories and conform to all US and European standards.